Lighting industry has reached relative saturation, into the 21st century, lighting companies to a higher target should be attacked, that is the brand. Lighting industry in China's brand status and confusion is what we will explore. China's semiconductor lighting industry, lighting as an important branch of traditional lighting the end of the brand to build semiconductor lighting company that is the starting point for the brand. The current problem lies in how the brand to the public sector the brand transition.

With the Volkswagen brand's point of view to measure it, China's home appliances, IT, fast moving consumer goods, automotive and other industries, the development of early competition fully, has set a number of well known and widely trusted and popular brands, such as computers Lenovo, appliances Haier , Gree air-conditioning and so on. Social concerns of the lighting industry is low, product homogeneity serious, there is a lot of the industry a long time no brand awareness, brand-free, no brands, brand competition in the industry, extensive, homogeneous, low efficiency stage, lighting, the brand is not established it can not form a brand, can not enjoy a premium brand, only the collective into a price war cycle, it is clear the industry needed the brand awareness of industry from the industry average consumer brands to the general public recognized the brand transition, which is a common problem facing the lighting industry .

How the industry evolved brand brand to the public, the industry is very confused, do the brand, the lighting industry is still breaking up the VW brand confusion. With the continuous development of the lighting industry, lighting the importance of corporate brand has been a consensus in the industry, lighting companies have also realized that competition in the lighting industry, from product competition, price competition to brand competition developed. At present, the brand is in the lighting industry by industry brand switching brand to the public stage. To know and recognized brands in the industry so that public awareness and recognition, this is not an easy task, companies need to fight long-term adherence.

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