July 2011, now is the automotive lighting industry, the off-season, short of disturbing. This is the best of times, but also a worst of times. Chinese automotive lighting industry stands at a watershed, a long-awaited market battle is quietly carried out.

Happy Plumbing ducks, after several years of stable period of a year of surging capital instant automotive lighting industry, industry value chain to accelerate integration of the automotive lighting industry has been shuffling the eve of the arrival!

Technology to send marketing war camp, price or conservative?

The face of fierce market competition, is the use of technology continues to develop new products or continue to cut prices? These two options are to go through the market test. But be sure, HID xenon lamp has long been confusion in the industry, the price war is not the best way out. HID industry in particular, the current big brands, the price is more than adhere to price wise.

In fact, technology and marketing cards to send these two forces since the inception of automotive lighting industry, we go hand in hand along with the industry, and a profound impact on the industry. They themselves are not contradictory, but different companies will take a different emphasis. This is due to the development of the industry, but also the strength of their own decisions.

Marketing major, or technology important? Marketing-driven or technology driven? Marketing name Bo sharp knife Hongqi that: Marketing is close at hand, technology is the long and short term. The current Chinese automotive lighting industry is no longer simply a strategy can win the market. The product you have both the technological advantages of differentiation, and also have a good marketing strategy to support only a very good advantage of the combination of two bidders, competitors can not be defeated, not out of the market.

Exhibition in 2011 in Zhengzhou, the integration of HID xenon lamp has become the biggest bright spot, Jiasimeng, snow Wright, O TE Lin, Pa ....., optical integration technology, competition has been from the audience to the stage , HID xenon lamp for the integration of the pioneers - Guangdong Kingwood, this technology increases a lot about the pressure of competition. Is to continue to force the development of more integrated products HID xenon lamp, or flexible marketing strategies, such as lower prices the way, this is a very troublesome problem. 

To be sure, the 2-year Chinese automotive lighting market will be very busy, a few happy tears. Company's future market strategy is even more important, very prudent business decision-makers need, at the same time dare to vie with one another. Competition in the market constantly changing, you may consider, when others are already doing.

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