The domestic market, xenon lights, well done! This is a word I hear most.
Manufacturers complain that: the volume of domestic customers to take small, but also many requests! The ballast is not a bad return, the change is not, nor is it does not change; after-sales service costs over time more and more ... ...

Businesses complain: the lower the selling price of more, less and less profit, after-sales service result in cost increases more and more downright, customers at every turn Distribution / Yakuan, the bad one back a set back ... ...

Retailers complain: some hodge-xenon lights, mounted on the car less than a month on the bad, some loading on the bad! For several times and sometimes not solve the problem, the customer then do not, and had to be removed to complete, with a return to the manufacturer.  Not only does not make any money, but also affect the company's reputation and other products.

Owners complained: Xenon lamp looks very bright, one to clear the road to see rain and fog days, and condenser is not good ... ...

Complaint means: demand has not been resolved, needs not being met. Complain about bears opportunities! How were these complaints, seek to maximize profits? In my opinion, take the difference in xenon lamp brand portfolio marketing model, to complain into opportunities! The business into a Fortune!

What is the difference between xenon lamp brand portfolio marketing model? There are four levels: First, differences, mainly differences in product features, price / quality differentiation, etc., by a simple extension of service time or lifetime warranty practices no longer work; second brand, through differentiated positioning a good product, to the product from a brand name, and give the brand a unique selling point of Bing Jia Shang promotion of these brands can be differentiated so that consumers according to their needs / Xiaofei levels / models and other rational choice and consumption, and pave the way for the word of mouth marketing; third is a combination of marketing, combined with the actual situation of the market and customers, the different positioning of the brand portfolio; there is the use of a variety of promotional methods / platform combinations publicity. Fourth, the pattern, the pattern is a manifestation of a set of marketing ideas! We put forward the xenon lamp profit model, is from four areas to meet all aspects of the market has not met the requirements.

To make use of this profitable business, the following aspects are essential:

1, the brand portfolio require different positioning of the brand, and is differentiated brand positioning. Brand means high profit margins, but the commitment to service and more responsibility. Spare parts sales, although sales, but this model more and more difficult operation, because over time (eg 1 year) profit it is difficult to ensure after-sales service costs incurred.

2, the product quality in line with brand positioning. Sold to domestic xenon lamp, the quality of products to meet the brand's positioning. Quality is the foundation of each brand! There is no guarantee of quality, the brand can only be short-lived. This brand is not, it will leave the customer a lot of service issues, so that affected the credibility of the business.

3, the mentality in the product selection, there must be a long-term stability and insistence on quality of mind, because many people can not stand the temptation to price out the problem.

4, do not always press the supplier price. As the saying goes: do not buy sell fine! Now xenon lamp supplier in the domestic market for the products, product quality under the martial arts, such as the launch version of the domestic and export versions. Domestic version of the general use of better components, so the price will be higher than the domestic version of the export price, which also meets the demand for quality differentiation. If we blindly price pressure, will buy their own products into the export version of, and sooner or later in the service above problems.

5, not one-sided competition in low price! One-sided price competition in the business, generally do not understand the cause of the domestic market, such as: domestic service requires higher than exports, the high cost of service, reimbursement is slow, and do not see the costs, these factors will lead to low sales, even money is not enough to do the last service, the results are generally done a year or so will not go on.

6, the operation of domestic brands to do well, we must take into consideration service fee in advance. Generally the highest cost in 15 months or so, it is those who do not realize that the short-term business.
7, the product of service convenience and timeliness. Convenient means to take on more after-sales service costs, but also prior in time to take risks, such as quality and time off, or do not accept man-made factors have led to the factory, only the middle of the business undertaken.

8, branding and promotion. The money, wants to install in their own pocket, publicity and promotion are not willing to invest a penny, so long the domestic brands do not operate.

HID's healthy development requires all sectors of the industry chain have a responsible attitude, that consumers, vendors, suppliers, employees, and social responsible attitude, the HID as a business or individual which can grow the way to win credibility and reputation to do it. This is the fundamental use of the profit model!

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